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Channel: Joao Araujo – Universum Global
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Where Do Millennials Get Input on Career Decisions?

Are you lost in a sea of possibilities when you try to figure out how to reach millennials? This generation is expected to become the majority in the workforce by 2020, and as your older colleagues...

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How diversity can save your company

Why diversity is important Entrepreneur defines branding as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding is...

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Four Common Challenges and Best Practices in Digital Communications

Digital communications are increasingly important for all types of businesses. Businesses that use digital communications to engage customers build stronger brands that perform better; however, it can...

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Why is maintaining your employer brand so important now?

Everyone’s talking about employer branding, and for good reason. Nearly a decade has passed since the “talent gap,” and yet we haven’t quite discerned how to move forward. Attracting quality talent is...

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Beyond Social Media: Reaching Generation Z

The first thing that comes to my mind when “Generation Z” is mentioned, is an image of young people furiously typing away on their smartphones, participating 24/7 in social media. I’m not alone with...

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How to Appeal to Professionals’ Career Aspirations

As we get to the end of any year, there is a question that we often ask: what balance in between graduates and experienced hires should I have in the coming year? Experienced hires have a lot of...

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Why You Need a Social Media Strategy for Your Employer Brand

Having a social media presence for your employer brand is no longer a feature — it’s a requirement. Millennial and Generation Z job seekers are digitally savvy and spend several hours a day on social...

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Employer Branding and Social Media

As the year passes the midway mark, the 62% of companies who declared that they would make employer branding a top priority in 2016 will be continuing to review, analyze and develop their strategies...

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The Banking Scramble for Fintech Talent

With great Fintech (financial technology) startup companies come great resolutions. The superheroes of the STEM (Science, Technology, Engineering, Math) talent pool are not only evolving with the...

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